![]() According to Statista, in-app purchase (IAP) revenue in the segment is projected to reach US$9.41 B in 2022. With the ever-evolving dynamic gameplay and engaging illustrations, this genre is guaranteed to always be high on the charts. There are several categories under this genre such as card, board, puzzle, match 3, merge, shooter, and sports. A casual game app usually features bright colors, sounds, animation, and a simple interface. They are ideal apps for people who want a brief distraction, such as during a commute or waiting in line. These games are designed for quick play, so they are engineered to be easily understood and intuitive. So, what makes casual and social casino gaming apps top of the gaming industry?Įasy, but exciting, gameplay is behind the popularity of casual games. Keeping up with trends and changes in this landscape can be tricky, but that is what makes this industry exciting. The mobile gaming app market is a fast-paced industry. ![]() Currently, the mobile app market is experiencing massive growth, with new mobile gaming apps appearing every day, increasing in popularity and revenue. Remember when mobile phones were mostly used to make phone calls? Nowadays this device is used for almost everything, all powered by mobile apps.
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